Social Media Marketing... For more than 10 years, I've worked with clients from a variety of industries and managed their social media so they can manage their business or organization.
Stories, Reels & Videos
Here is just a sampling of stories, reels and animated posts... out of the thousands I have created.
More Social Media Posts
Here is just a sampling of social media posts... out of the thousands I have created.
the philosophy of posting
REACH THE TARGET!
The key to any great social media campaign is knowing your target market and creating content that appeals to them. Knowing Lone Star's customers, I was able to get a lot of interaction with funny memes like this. Especially if it featured a crawfish... they are well known for their crawfish.
ORGANIC REACH
Organic Reach is CRUCIAL!! Especually with today's Facebook algorithm – business page posts are only showing up on approximately three percent of the newsfeeds of people who are following the page. Content must be shared, liked, commented on and interacted with in order to be seen at all. With Lone Star Grill I was able to consistently reach more than 1,000 people when I made posts on facebook. This one was shared 27 times.
BRAND CONSISTENCY
In order for branding to be effective, it needs to be consistent. The content I created for Porch Cafe was very different from the content I created for Lone Star Grill; not only in the look of the graphic, but also in the content for social media posts. I used a much more casual writing style for Lone Star Grill and used the word y'all a lot. But for Porch Cafe, obviously their clientele responded better to a more classic and sophisticated voice.
QUALITY IMAGES
I LOVE taking food photos!! When you do what you love it doesn't feel like work... but your food might get cold before you get a chance to eat it.
